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About Dana


“Happiness is when what you think, what you say,
and what you do are in harmony.”
— Mahatma Gandhi

Hi, I’m Dana and welcome!

My goal is to help you create a life you love.

I dare you to join me on a personal mission. It may be tough at times, even scary. Are you ready?
Here’s the mission:

To be true to who YOU are

To step into YOUR greatness (and not play small)

To commit to creating the life YOU want to live.

Are you in?

I too am on this journey. I am a recovering rat-racer and have spent a good chunk of my professional life doing work that is not my passion, wearing shoes that don’t really fit. I have learned that you can be good at something and that doesn’t mean it’s good and right for you. I climbed the corporate ladder and checked a good number of “success” boxes, but there is one problem: The “success” I achieved I in no way own. It was somebody else’s version of success, somebody else’s dream. And I was definitely NOT living in a place of harmony.

I was on a path that is not true to who I am and who I want to become. And everyday I was moving a step further from the life I imagined.

In the words of Tara Mohr, “I was being more loyal to my fears, than to my dreams.”

That negative voice in my head kept saying things like:

• “Who do you think you are?”

• “You’ve invested so much in your work, it will be a waste to change gears now!”

• “What if you don’t make any money at this?”

These are the things fear told me, and fear loves to yell in your ear.

Now, I chose NOT to listen. Instead, I chose to trust myself, to follow my heart and to move consistently (and at times fearfully) in the direction of my dreams. It’s a choice, one that requires attention and practice, every day.

You also have a choice and change is possible. Every day, every moment, you have a choice, oftentimes choices you forget you even have. And those little choices can greatly increase your happiness and move you closer and closer to the person you want to be and the life you want to live.

What are you waiting for? This is your life. Your only life. And you are the only person who can grant yourself the permission needed to follow your dreams.

I’d like to be your catalyst for transformation.

I have found my passion, and I want to share it with you. I am a personal and executive coach and am certified in Positive Psychology, the science of happiness and optimal living. What I have learned is not only grounded in science, it’s truly life changing. I will provide you with actionable ideas, thought-provoking insights, tools and challenges that are based in this science and will greatly enhance your life.

So let’s get started. Even little changes can make a big difference. And yes, even the busiest person (you, perhaps?) can make changes that will rock your world.

Are you ready to live your truth and to jump in with both feet to create the life you want to live? I’d love to help.

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My Professional Bio

Dana Hilmer
Transformation Coach | Speaker | Trainer

Dana Hilmer is the founder of THRIVEitude, Inc., a coaching and training company, the mission of which is to increase whole-life happiness AND to help individuals, leaders and organizations cultivate the attitude (mindset) and aptitude (habits) to THRIVE.

Dana is passionately committed to helping people live their truth, step into their greatness and create the life they really want to live. Dana has been featured on hundreds of radio and television shows across the country and she writes and speaks on topics related to happiness, optimal living, leadership and making a difference. Dana is the founder (and host) of the THRIVE*circle, an online program designed to ignite personal growth and create lasting positive change, and the co-founder of the PowerUp Leadership and Empowerment Program for Women.

Dana is certified in the science and application of Positive Psychology with Tal Ben-Shahar at the Wholebeing Institute and served as a teaching assistant for the program. Dana previously founded LifestyleMom™, an online destination for women who want to live passionately while raising a family. She is also the author of Blindsided by a Diaper (Random House, 2007), a podcaster, inspirational speaker, media spokesperson and long-time marketing executive and consultant.

Dana lives in a beautiful shoreline town in CT with her husband (and college sweetheart!) and their three boys. To receive free tips on how to live your truth and create the life you want, go to